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Thought leadership

With Bill Drath and Joan Kofodimos at the Center for Creative Leadership, Bob Kaplan built a forerunner of executive coaching before the field even had a name — and he and his firm have been innovating in that space ever since. At Kaplan DeVries, thought leadership shows up in two ways: through writing that reframes how people think about leadership, and through tools that give leaders and teams sharper insight into themselves.

Books

  • Beyond Ambition: How Driven Managers Can Lead Better and Live Better (1991, with Bill Drath and Joan Kofodimos) Introduced the idea of “character shifts” — balancing mastery with intimacy — and anticipated the rise of executive coaching.
  • The Versatile Leader: Make the Most of Your Strengths—Without Overdoing It (2006, with Rob Kaiser) Brought forward the idea that strengths, when overplayed, become liabilities — and showed leaders how to find balance.
  • Fear Your Strengths: What You Are Best At Could Be Your Biggest Problem (2013, with Rob Kaiser) Expanded the field’s focus beyond weaknesses to the risks of overplayed strengths.
  • GRAPPLING: The Fight Is With Yourself (2023) A collection of stories, based on real people, about the struggles leaders face with themselves — and what they learn in the process.

Essays & Blog Posts

Since 2014, Bob has been writing essays on leadership, posted on the Kaplan DeVries website and LinkedIn. Readers often describe them as thought-provoking and fresh, though Bob writes simply about what captures his interest. Essays that seeded his new book include: 

  • Between Your Ears: Your Mental Game Is Everything
  • The Hidden Danger of Lacking Confidence
  • Feedback Done Right
  • Feedback Is For Confidence
  • Humility — An Unalloyed Blessing

These short, accessible pieces focus on the "inner game" of leadership — confidence, humility, self-doubt, and the power of feedback.

For more visit our blog.

Tools and techniques

Devised by Kaplan DeVries for leveraging change in leaders and teams:

  • Leadership Versatility Index® (LVI) — The only 360-degree feedback tool with a U.S. patent, designed to assess not only strengths and weaknesses but also balance and imbalance. Bob Kaplan invented it. He and Rob Kaiser co-developed it. It’s used all over the world.
  • Team Versatility Index — A parallel 360 tool for teams.
  • Team Checklist — A practical diagnostic that helps teams see where they stand on critical dimensions of effectiveness.
  • Inventory of Personal Functioning — An instrument that surfaces patterns in personality, performance, and growth, giving leaders a fuller picture of their "inner game."
  • Feedback for Confidence — A distinct approach developed by Bob Kaplan: using appreciation and positive feedback not as "padding" but as fuel. This method helps leaders internalize their strengths and build the confidence to lead with more ease, balance, and effectiveness.
What others say

“It’s a pleasure to read a book packed with new insights into what truly makes leaders effective, especially one written in such a vivid, engaging style. This is an extremely useful guide for leaders seeking a deeper understanding of who they are and how they can lead successfully in a complex, ever-changing world.”

David B. Peterson, Ph.D., Director of Executive Coaching and Leadership, Google

“This is a terrific book—powerful, very impactful. Ninety-five percent of the leaders who read it will say, ‘I’ve got some work to do and this book will help me do it.’ ”

John Ryan, President, Center for Creative Leadership

“This brilliantly practical work explains succinctly how to overcome the powerful tendency to misuse your strengths and become more versatile and balanced in your approach to leading. In an hour or so, find out how development really works and start changing in ways that matter.”

Michael Lombardo, cofounder and author of the bestselling FYI: For Your Improvement, Lominger

“After having read countless books on leadership, I finally found one that hit the mark for me. The number of insights I got from The Versatile Leader were remarkable. I am a person who likes to simplify things—carry around nuggets in my mind. This book helps you do just that. The way they describe the problem of lopsidedness, provide concrete examples, and then say, ‘Here’s how you can improve’ is a perfect formula! Lots of books raise self-awareness but stop there or offer advice which is lacking in practicality or concreteness. This book is both conceptual and tactical and easy to read. I especially like the box on p 171, Developing Yourself, Coaching Others. It rolled up 80% of the book in a ‘nuggetized’ fashion that hit the mark for me.”

Gary Calabrese, Senior Vice President, New Business Development, Corning

“We are continually impressed with the value KDI’s R&D shop provides us with their applied research. They translate cutting-edge statistical analyses into meaningful and practical information that is easily interpreted by our senior management. We always feel confident making decisions based on their data and analyses.”

Ramzi Baydoun, former Director Organization Effectiveness, Motorola

“We adopted the Leadership Versatility Index® as the feedback centerpiece to our Leadership Development Process for senior managers. It is succinct yet goes beyond just the interpersonal part of leadership and also covers the business side; strategic and operational leadership. Our leaders benefit greatly from the LVI—the feedback is clear, immediately actionable, and highly relevant to critical business issues.”

Dr. Pam Mayer, former Director of Organization Development, Granite Construction

“The Leadership Versatility Index® is a rare feedback tool. Not only it unique and innovative, but is built on great science combined with practical usefulness. Managers and executives love the LVI because it provides them with specific and easy to understand behavioral changes that they can make to improve their effectiveness immediately. Practitioners love it because it is packed with a ton of valid diagnostic data. Without exception, the LVI represents a quantum leap improvement over the other leadership feedback instrument I used in the past.”

Larry W. Norton, Ph.D., Vice President, Organizational Development, PetSmart